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Best Shopify Alternatives in India: Launch Your Business Dreams

India's e-commerce market is growing fast, expected to hit $163 billion by 2028. More entrepreneurs are looking to start online stores. But, they find local alternatives better for their needs. Whether you're starting small or growing big, this guide helps you choose the right platform. It fits your business goals and budget.

Why Look for Shopify Alternatives in India?

Shopify is great globally, but not perfect for Indian businesses. Here's why:

What Indian Businesses Need

• Pricing in INR with affordable local rates
• Integration with Indian payment gateways (Razorpay, Paytm)
• GST compliance and automatic tax calculation
• Local shipping carrier integration
• Vernacular language support
• India-specific marketing tools

Shopify's Limitations for India

• Pricing in USD (currency conversion fees)
• Limited integration with local payment options
• Complex GST implementation
• Higher transaction fees
• Steep learning curve for non-technical users
• Limited localization features

Digital Asan solves these problems. It's made for the Indian market. You can set up your business easily, use local payment gateways, and follow Indian rules.

How to Choose the Right Shopify Alternative in India

Choosing the right e-commerce platform is key. Consider these factors for your Indian business:

Key Selection Criteria

• Pricing Structure: Look for platforms with transparent pricing in INR without hidden fees
• Payment Gateway Integration: Ensure seamless integration with popular Indian payment options
• Ease of Use: Consider your technical expertise and choose a platform with an appropriate learning curve
• Mobile Optimization: With over 700 million smartphone users in India, mobile-friendly stores are essential
• Localization Features: Support for regional languages, currencies, and business practices
• Scalability: Ability to grow with your business without requiring platform migration
• Customer Support: Available during Indian business hours with local language options
• Marketing Tools: Built-in features for SEO, social media, and email marketing

Assess Your Business Needs with Digital Asan

Top 6 Shopify Alternatives in India (2024)

We've looked at the top e-commerce platforms in India. They're great for different business types. Each platform is evaluated for features, pricing, ease of use, and more.

1. Dukaan

Dukaan is a fast-growing Shopify alternative in India. It's known for its ease and affordability. Merchants can create an online store in minutes and start selling without any tech knowledge.

Overall Rating - 4.6 | Ease of Use - 4.7/5 | India-Specific Features - 4.5/5 | Value for Money - 4.6/5 | Customer Support - 4.4/5

Key Features

• Quick store setup (under 1 minute)
• Built-in payment gateway
• Mobile app for store management
• Abandoned cart recovery
• RTO optimizer
• Auto sales tax calculator
• Multi-warehouse management
• Custom domain and app

Pros

• Extremely easy to use with minimal learning curve
• Affordable pricing compared to Shopify
• Fast page loading (70-80ms)
• Built-in Indian payment gateways
• Good mobile app for on-the-go management

Cons

• Limited advanced customization options
• Fewer third-party integrations
• Not as feature-rich for large enterprises

2. Aasaan

Aasaan is a Hyderabad-based e-commerce platform that offers a complete solution for Indian businesses. It has a user-friendly interface with drag-and-drop functionality. This makes it accessible even for those with limited technical knowledge.

Overall Rating - 4.5 | Ease of Use - 4.6/5 | India-Specific Features - 4.5/5 | Value for Money - 4.4/5 | Customer Support - 4.5/5

Key Features

• Drag-and-drop storefront builder
• Integrated marketing tools
• Inventory management
• Mobile management app
• Detailed analytics
• AI-driven content creation
• Social media and shopping feed integration
• Multi-language support

Pros

• User-friendly interface with minimal learning curve
• Comprehensive e-commerce features
• Strong mobile optimization
• AI-powered content creation tools
• Excellent customer support

Cons

• Higher pricing for advanced features
• Limited theme options compared to Shopify
• Newer platform with smaller community

3. Instamojo

Instamojo started as a payment gateway but has evolved into a complete e-commerce solution for Indian businesses. It makes it easy to create an online store, accept payments, and manage shipping. This makes it perfect for small businesses and solopreneurs.

Overall Rating - 4.3 | Ease of Use - 4.5/5 | India-Specific Features - 4.4/5 | Value for Money - 4.3/5 | Customer Support - 4.0/5

Key Features

• Integrated payment processing
• Simple store builder
• Shipping tools
• Marketing tools
• E-commerce websites & landing pages
• Mobile-friendly design
• Social media integration

Pros

• User-friendly interface
• Quick setup for payment links
• Secure payment infrastructure
• Free plan available
• Specifically designed for Indian market

Cons

• Higher transaction fees
• Limited customization options
• Some users report payment delays
• Limited functionality for invoicing

4. WooCommerce

WooCommerce turns your WordPress site into a full online store. It's easy to customize and has lots of features through plugins. This makes it a top pick for businesses already using WordPress or who like open-source solutions.

Overall Rating - 4.4 | Ease of Use - 3.8/5 | India-Specific Features - 4.1/5 | Value for Money - 4.7/5 | Customer Support - 3.5/5

Key Features

• Free WordPress plugin
• Highly customizable
• Extensive plugin ecosystem
• Product management
• Payment gateway integration
• Tax calculations
• Shipping options
• Inventory management

Pros

• Free and open-source core plugin
• Highly customizable
• No transaction fees
• Large community and support
• Extensive plugin ecosystem
• Full control over your store

Cons

• Requires technical knowledge
• Self-hosting responsibility
• Security management required
• Can become expensive with premium plugins
• Steeper learning curve

5. BigCommerce

BigCommerce is a strong e-commerce platform for all business sizes. It's known for growing with your business and has built-in features. This means you don't need extra apps or plugins, making it great for complex needs.

Overall Rating - 4.2 | Ease of Use - 4.0/5 | India-Specific Features - 3.8/5 | Value for Money - 3.9/5 | Customer Support - 4.3/5

Key Features

• User-friendly store builder
• Scalable product management
• Built-in marketing tools
• Secure payment processing
• Open API and app ecosystem
• Multi-channel selling
• Advanced SEO tools
• Abandoned cart recovery

Pros

• No transaction fees
• Excellent built-in features
• Highly scalable
• Strong SEO capabilities
• Good customer support
• Robust security

Cons

• Higher pricing compared to local alternatives
• Limited customization without coding
• Fewer India-specific features
• Steeper learning curve

6. Fynd Platform

Fynd Platform is India's largest omnichannel platform. It helps retailers grow quickly by providing integrated stock visibility and personalized logistics across demand channels. It focuses on creating seamless customer experiences across a brand's omnichannel environment.

Overall Rating - 4.3 | Ease of Use - 4.2/5 | India-Specific Features - 4.5/5 | Value for Money - 4.1/5 | Customer Support - 4.3/5

Key Features

• Omnichannel retail management
• Integrated stock visibility
• Personalized logistics
• WhatsApp collection-sharing
• Real-time inventory management
• Pre-integrated logistics
• Scalable solution
• AI for Commerce tools

Pros

• Excellent omnichannel capabilities
• Strong focus on Indian retail market
• Robust inventory management
• WhatsApp integration for sales
• Scalable for growing businesses
• AI-powered features

Cons

• Can be complex for beginners
• Pricing not transparent (custom quotes)
• More focused on established brands
• Steeper learning curve

Comprehensive Comparison of Shopify Alternatives in India

We've made a detailed comparison of the best Shopify alternatives in India. We focused on what matters most to businesses here.

Platform	Starting Price (INR/month)	Transaction Fees	Best For	Free Trial
Dukaan	₹1,124	0% with Dukaan Payments	Small to medium businesses	7 days
Aasaan	₹999	Varies by payment gateway	SMEs and startups	7 days
Instamojo	Free (Basic)	2-5% + ₹3	Solopreneurs and small businesses	Partial integration
WooCommerce	Free (plugin)	Depends on payment gateway	WordPress users, technical users	Free core plugin
BigCommerce	₹3,200	0%	Growing and established businesses	15 days
Fynd Platform	Custom	Varies	Omnichannel retailers	Demo available
Shopify (for comparison)	₹2,500 (approx.)	2% (unless using Shopify Payments)	Global businesses	14 days

Feature Comparison: What Indian Businesses Need

When picking a Shopify alternative in India, focus on the features that matter most. Here's how the top platforms stack up on these key features:

Feature	Dukaan	Aasaan	WooCommerce	Shopify
GST Compliance	✅ Built-in	✅ Built-in	⚠️ Via plugins	⚠️ Limited
Indian Payment Gateways	✅ All major	✅ All major	✅ Via plugins	⚠️ Limited
Indian Shipping Carriers	✅ Most major	✅ Most major	✅ Via plugins	⚠️ Limited
Vernacular Language Support	✅ Limited	✅ Multiple	✅ Via plugins	❌ No
WhatsApp Integration	✅ Basic	✅ Basic	⚠️ Via plugins	⚠️ Via apps
UPI Payments	✅ All options	✅ All options	⚠️ Via plugins	⚠️ Limited
COD Management	✅ Advanced	✅ Basic	⚠️ Via plugins	⚠️ Basic
Business Registration	❌ No	❌ No	❌ No	❌ No

Key Insight: Digital Asan is unique because it offers full business registration services along with e-commerce features. It's a complete solution for Indian entrepreneurs.

How to Choose the Right Shopify Alternative for Your Indian Business

Choosing the right e-commerce platform is key for your business's future. This guide will help you pick the best one for your needs:

For Non-Technical Entrepreneurs

• Choose Digital Asan or Dukaan for simplicity
• Look for drag-and-drop interfaces
• Prioritize platforms with strong customer support
• Consider all-in-one solutions with business setup
• Avoid platforms requiring coding knowledge

For Budget-Conscious Startups

• Consider free options like WooCommerce (with hosting costs)
• Look at Instamojo's free plan to start
• Compare transaction fees across platforms
• Calculate total cost including apps/plugins
• Consider annual billing for discounts

For Growing Businesses

• Prioritize scalability and advanced features
• Consider BigCommerce or Digital Asan's higher tiers
• Look for abandoned cart recovery features
• Evaluate marketing automation capabilities
• Check multi-channel selling options

Essential Checklist Before Making Your Decision

Business Requirements

• Define your product type and inventory size
• Identify your target customer demographics
• Determine your technical expertise level
• Set a realistic budget for platform and add-ons
• List must-have features vs. nice-to-have features
• Consider your growth plans for the next 1-3 years

Platform Evaluation

• Test the user interface with a free trial
• Check for Indian payment gateway integration
• Verify GST compliance capabilities
• Assess mobile responsiveness
• Evaluate customer support quality and availability
• Read reviews from other Indian businesses

Important: Before launching your online store, ensure your business is properly registered and compliant with Indian regulations. Digital Asan can help you complete these essential steps before you start selling online.

The Digital Asan Advantage: Beyond Just an E-commerce Platform

What makes Digital Asan stand out is its all-in-one approach. Unlike other platforms, Digital Asan supports entrepreneurs from start to finish, covering business registration to online store management.

Business Setup

• Business registration (Proprietorship, LLP, Pvt Ltd)
• GST registration and compliance
• Legal documentation
• Trademark registration
• Business licenses

E-commerce Platform

• User-friendly store builder
• Mobile-optimized themes
• Multi-language support
• Indian payment gateway integration
• Marketing tools and SEO

Growth & Support

• 24/7 customer support
• Business advisory services
• Marketing assistance
• Accounting and tax filing
• Funding guidance

"Digital Asan is not just an e-commerce platform; it's a complete business enablement ecosystem designed for Indian entrepreneurs. We understand the unique challenges of the Indian market and provide solutions that address these specific needs."
- Rajesh Kumar, CEO of Digital Asan

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Frequently Asked Questions About Shopify Alternatives in India

Is Shopify good for Indian sellers?

Shopify is a strong global e-commerce platform. But, it has limits for Indian sellers. These include USD pricing, limited payment gateway integration, complex GST, and no local language support. Locally developed alternatives like Digital Asan offer better value and features. They also meet India's specific needs better.

Which platform works best with Digital Asan?

Digital Asan is a full platform for business setup and e-commerce. But, it also works well with Dukaan, Aasaan, and WooCommerce through plugins. BigCommerce and Fynd can be integrated via APIs. Talking to Digital Asan's experts can help find the best solution for your business.

How much does it cost to set up an online store in India?

The cost to set up an online store in India varies. Instamojo offers free plans, while Digital Asan starts at ₹999 per month. Consider domain registration, business fees, transaction fees, and themes or plugins. Digital Asan has clear pricing with no hidden fees. This makes budgeting easier.

Can I migrate my existing Shopify store to an Indian alternative?

Yes, many Indian platforms offer migration tools for Shopify. Digital Asan's migration service ensures a smooth transition. It handles data export, mapping, and import without downtime. Some platforms charge for migration, but Digital Asan includes it in their onboarding.

Do I need technical knowledge to use these Shopify alternatives?

The technical knowledge needed varies by platform. Digital Asan, Dukaan, and Aasaan are easy to use. They have drag-and-drop builders and guided setup. WooCommerce needs more tech knowledge, while BigCommerce is in the middle. Digital Asan offers setup help and support for non-tech users.

Which Shopify alternative is best for small businesses in India?

For small businesses, Digital Asan and Dukaan are top choices. They are affordable, easy to use, and tailored for India. Digital Asan is great for new businesses with its all-in-one solution. Instamojo's free plan is good for very small budgets, but it has fewer features. The best choice depends on your needs, budget, and growth plans.

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Conclusion: Choosing the Right Shopify Alternative for Your Indian Business

The e-commerce scene in India is changing fast. It offers more local options than global ones like Shopify. Think about what you need, your tech skills, budget, and future plans when picking a platform. Digital Asan is a top choice for more than just selling online. It helps with business setup, legal stuff, and is made for the Indian market. It's easy to use, has good prices, and great customer service. It's perfect for new and growing businesses in India. Whether you're starting small or you're a big brand, there's a Shopify alternative in India for you. Try out free trials to see which platform fits your business best.