How Digital Asan Amplified ShopByDP’s Store with Strategy

Case Study: Amplifying ShopByDP

From a growing Shopify store to a fully optimized, conversion-ready platform with a confident founder behind the wheel.


Service Utilised : Asan Amplify + AsanU


About ShopByDP

ShopByDP is a passionate, mom-led e-commerce venture, built with heart and dreams. The founder came across Digital Asan and was immediately drawn to the blend of design, marketing strategy, and human connection we bring to every project. What she truly appreciated? Our ability to not just deliver, but to teach.

She chose our Asan Amplify service, aimed at transforming existing websites for better performance and along with AsanU, our hands-on learning experience, to master every skill needed to manage and customize her Shopify store without being dependent on developers in the future.

Identifying the Gaps

As we began our collaboration, the first step was a deep analysis of the existing store. We didn't start by just changing things, we started by understanding From the logo and visual appeal, to page structures and trust signals, we identified everything that could affect user confidence and conversion rates.

The original website had the basics in place, but it lacked the psychological cues and structural justification that help turn a visitor into a paying customer. And that’s where our 12+ years of digital and e-commerce experience came into play.

⚒️ What We Did ? The Asan Way

  • Logo Rework: Refreshed the visual identity with clarity and brand alignment.
  • Homepage Revamp: Built trust-building sections with clear justifications for every placement. Nothing was random, every section served a goal.
  • Product Strategy: Positioned products with enhanced visual appeal and subtle conversion elements (without shouting “Buy Now”).
  • Emotional About Page: We rewrote the About Us page to reflect the founder’s real journey and her story, her struggle, and her dream.
  • Content Cleanup: Removed fluff and default texts, making space for meaningful content that connects.
  • Basic SEO Polish: Though this was a direct-purchase Shopify store, we made sure to structure URLs, meta data, and content hygiene for long-term discoverability.
  • Live Learning: Every change was explained to the founder, the “why” behind every button, color, and call-to-action. That’s what AsanU stands for the true empowerment.

Outcome & Impact

Within days of the relaunch, the new version of ShopByDP started attracting more user attention and engagement. The bounce rate dropped, users stayed longer, and more importantly, the founder felt confident. She no longer needed a developer for every little tweak. From editing layouts to managing the homepage. she had learned how and why things work. That confidence is priceless. And beyond the tools and templates, what we truly delivered was **freedom** the ability to grow without limits or bottlenecks.

💬 Client Testimonial

“Thank you so much, Siva Na, for helping me build ShopbyDP! You truly fulfilled all My expectations with your support. Your guidance gave me a clear pathway to understand my website themes, content, and everything I needed. Very useful and beginner-friendly, especially for someone like me just stepping into the ECommerce world. Your technical support was always there whenever I needed help. Super happy and grateful to have worked with you! 😊🌟”

– Founder, ShopByDP

A Heartfelt Milestone

ShopByDP isn’t just another project for us! it’s a proud **Digital Asan milestone**. Supporting a solopreneur, a passionate mother of two, and helping her elevate her dream business, that’s why we do what we do. We believe in transformation. In building with intent. And in transferring that power to those who dare to dream. We’re still cheering for ShopByDP and ready to support again whenever needed, and we look forward to lighting the path for many more solopreneurs in the journey ahead.